跨境电商英语沟通中的语用移情策略研究

跨境电商的飞速发展离不开跨境电商英语沟通质量的提升,跨境电商英语沟通是在交流过程中,买卖双方传递、共享信息和感情的过程。运用语用学的移情理论,结合跨境电商英语沟通特点,从礼貌语、委婉语、模糊语和幽默语等方面,建构语用移情策略,有助于缩短买卖双方的心理距离,达到预期的语用效果,推动畅通有效地跨境电商沟通。     

军事遗产旅游资源分类与价值评估

军事遗产是重要的历史资源,尤其在历史教育、知识输出、国情教育等方面具有重要价值,因而可被视为独特的旅游资源。本文在国内外军事遗产研究综述的基础上,提出军事遗产的分类方法,共计2个大类、7个亚类、28个子类。在梳理国内外研究的基础上结合专家评价,提出军事遗产的旅游价值评估指标体系,包含要素价值、存续特征2个一级指标及游憩价值、历史价值、审美价值、社会价值、独特程度、规模程度、知名度、完整性、适游性、承载力和安全性11个二级指标,并进一步划分为可观赏性等23个三级指标。采用基于专家打分的层次分析法对指标权重赋值,形成军事遗产旅游价值评价的方法体系,并构建军事遗产旅游价值评价对比关系图,以指导资源群中的单体开发梯次。     

私家车从事网约车运营保险争议分析及应对

私家车辆从事网约车载客行为而引起了大量纠纷,结合法院判决和其中事实判断涉及诸多争议。私家车“变脸”网约车进行载客不一定都使得危险显著增加,有些只是兼职网约车司机,风险程度不符合危险显著增加的三个特性,重要性、持续性和未曾估价性。网约车载客与交通事故发生不是必然的因果关系,只是路线不确定和行驶频率增加造成事故风险增加,让保险公司承担全部责任显然违反合同和不符合法律规定,但保险公司直接拒赔商业险也有违对价平衡原则,显失公允。而采用比例原则较为合理,对于网约车这一新兴事物,相关的法律应该既是规制法也是促进法。横向考察域外有较为成熟的网约车保险,UBI车险可以考虑引入,将“人”的因素引入车险定价,具体而言,将考虑事故发生时被保险车辆的状态,以确定保险公司是否承担赔偿责任。     

Using word of mouth data from social media to identify asymmetric competition in food retailing

Competition between food retailers is often assumed to be asymmetrical, whereby one retailer may compete with another retailer but not vice versa. Little is known about how (a)symmetric competition among retailers currently is. One way to investigate this is to use word of mouth data. A mixed methods analysis of customer comments on social media confirms the existence of asymmetric competition among German food retailers, mainly between supermarkets and discounters. Overall, consumers compare competitors frequently on the basis of their assortments, the price-performance ratio as well as quality and freshness. The results have implications for competition policy and strategic management.     

Value co-creation in sustainable tourism: A service-dominant logic approach

To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centred design methodology to develop an agile, iterative, incremental and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these agents and explore why the agents factor out sustainability information during the customer sales process. We identify how agents and customers understand sustainability, and we explore opportunities to co-create sustainability value. Furthermore, we prototype, and then test, methods of empowering travel agents to communicate sustainability to their customers as a value-adding proposition.     

数字档案库参与“非遗”保护发展路径探析——以岭南传统艺术影像档案库为例

针对新时代非物质文化遗产传播和保护面对的现实问题，对非物质文化遗产传承和保护的数字化路径进行深入分析，对岭南传统艺术影像档案库参与非物质文化遗产保护和传承的实践研究得出，新时代的非物质文化遗产传播与保护应当充分运用数字化技术，借助新媒体平台为非遗保护传承赋能。通过创建非物质文化遗产数字化档案库的建设等多种方式，让数字化技术应用到非物质文化遗产的传承和保护当中。     

公路工程施工项目特殊季节与夜间施工安全控制要点

由于公路工程施工项目多数属于点多线长、露天和连续作业,涉及的人员、材料、机械设备多,技术含量低且需要经常变换工种的施工环境,使得安全风险大,因此,各施工单位必须对夜间和季节性施工安全措施高度重视,针对夜间施工和未来特殊气候环境影响下施工中可能发生的造成人员伤亡、疾病、财产损失、工作环境破坏等危险及紧急情况,采取有针对性的事先预防措施。     

服装外贸跟单的人才构建与实践

本文阐述了服装外贸跟单员工作岗位的形成,重点介绍服装外贸企业的跟单工作过程,通过将服装外贸跟单员的起源与工作过程相结合,最终对服装外贸跟单的人才培养提出几点建议。     

高校科研档案管理存在的问题及对策构想

科研档案管理工作是高校事业发展的重要组成部分之一,为了改善科研档案管理中存在的归档不及时、不完整、重档轻管、只存不用等问题,可以考虑采用分级管理模式、进行信息化建设、培训档案管理人员等方法来提升高校科研档案的质量和利用率。     

Social Marketing of a Fortified Staple Food at Scale: Generating Demand for Fortified Rice in Brazil

ABSTRACT

This paper describes the social marketing strategy implemented by PATH and GAIN to create a sustainable market for rice fortification in Brazil and develop a replicable model relevant to other geographies. It draws on market research on consumer attitudes and practices, as well as key demand and consumer metrics before and after execution of the social marketing campaign in Brazil. This marketing endeavor succeeded in establishing the viability of introducing fortified rice in a country through a purely market-based approach. Whereas social marketing is vital to the introduction and scale-up of fortified staple foods through commercial markets, it is not sufficient to achieve meaningful scale and sustainability. Engagement from the public and social sectors, clear governance, and other factors are critical to substantial and long-term impact. Lessons from this first attempt to introduce a fortified staple food through a market-based approach are relevant to similar initiatives elsewhere.